PPC is really a very effective way to bring potential traffic to your website and augment sales. However, to accomplish the task easily and effectively you need to follow a few guidelines and need a few tools as well. There are so many tools at your disposal that makes the PPC task easier and effective. Check out these 21 free must-have tools for PPC success.
AdWords Editor
1
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Its many bulk editing features helps you update the ad copy easily and quickly.
Download it
here!
Google Analytics
2
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It helps you measure bounce rate, pages visited and a lot more that in turn helps you optimize your marketing effort.
Visit it
here!
AdWords Scripts
3
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You can use Adwords Script for exception reporting, daily stats, and client reporting amongst other things.
Visit it
here!
Google Plugin for Eclipse
4
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It is a Plug-in that helps you develop AdWords Scripts.
Download it
here!
Google Documents
5
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It helps you create shared Google Docs for internal and external use. With its help you can have multiple users editing the documents at once, which is not possible with Microsoft Office.
Download it
here!
Google Drive
6
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Google Drive is great for storing Google Docs and other files.
Download it
here!
FTP for Google Merchant accounts
7
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It could be really very difficult to update thousands of product listing ads manually but through FTP you can easily send your merchant feed to Google automatically.
Visit it
here!
Google Suggest
8
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Google Suggest is a fun and enlightening way to do keyword research.
Download it
here!
Bing Ads Editor
9
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Although Bing Ads Editor isn’t as robust as AdWords Editor, however it has some great free tools of its own that can help you big-time if you are using Bing Ads.
Download it
here!
Bing Ads Intelligence
10
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It is an excel plug in that helps you with your keyword research. It’ll show search volume, create ad groups, and provide demographic data, all in Excel.
Download it
here!
Facebook Power Editor
11
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Facebook Power Editor is really a very helpful tool if you are running more than one simple Facebook Ads campaign. It is quite similar to AdWords Editor. You can use it to create audiences, play around with targeting, and create an image bank for your campaigns.
Find it
here!
Excel
12
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It is a free tool if you have Microsoft Office installed on your computer. It is really very helpful in analyzing and manipulating PPC data.
Download it
here!
Excellent Analytics Plugin for Excel
13
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This plug-in helps you pull Google Analytics data into Excel and make reporting easier.
Download it
here!
Analysis ToolPak for Excel
14
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You can add advanced hypothesis testing to Excel at no cost with the help of this free Excel plug-in.
Find it
here!
Keyword Wrapper
15
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It is an easy-to-use tool that helps you create keyword sets in all match types in a very less time. So you can build out your keyword list in minutes with this tool.
Visit it
here!
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