A change such as this could be a double-edged sword for businesses. If Google decided to rank your product more prominently than competitors, its ease of use could see an uplift in sales. The downside? If Google decided to monetize this feature, they could look to take a cut from any sales, similar to Amazon and eBay.
Secondly, we would have to refine the way we measure traffic to our site (or not). It's likely that measurement would have to be based on impressions and conversions rather than sessions. Based on the current reporting format available for Google Shopping, users may have access to clicks and click-through rate, but as no actual data is being passed to Google Analytics this would likely be reported within Google Search Console.
Of course, we'd still want ranking reports, as well. Rank tracking companies such as GetStat and SEMRush would have to adapt their products to track product listings in the same way that we've seen them improve tracking for local packs and structured data over the last 12 months.
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